The Unbearable Lightness of Being An Entrepreneur

Hi guys. Thank you so much for taking the time to be here reading my blog. Welcome every one, I’m so stoked to meet you!

Camille in her gallery, Driftwood Salon

Today I am grateful to have had this moment to sit down this afternoon here in San Francisco to write my first entry.

I am currently preparing to launch my own ceramics line of trays and containers, thoughtfully designed for the cannabis connoisseur, under the new brand that I’ve created, Canna Reign.

However, I really am not where I thought I would be today in the launching. Nor is my business plan looking the same. I mean I am closer than I was 13 months ago (I refer to her in months because Canna Reign is like a real baby to me), but nowhere near where I thought I'd be over a year into this pursuit.

It can be utterly depressing, but also, so damn amazing.  Once I realize that after all the hassle and the set backs, the sweat and the tears, that I still want to do this? This crazy thing that come with no guarantees. That is something.

Certainty like that is startling, and hard to come by. I know so many people working jobs they hate, pursuing the wrong things, and never asking themselves if they can change things up. I thank God and the Universe for giving me this deep love for clay and for creating. My hands are happiest making things, the more detailed, the better. Passion is a gift. Obsessions is a gift. It really drives you. It will wake you up in the middle of the night and kiss you right on the mouth. I just love it. I love everything that it has inspired in me and I’m so grateful.

Ceramic box with Celadon glaze, cone 5. 4.5"x5"x5". Sculpted by Camille Ochoa

Ceramic box with Celadon glaze, cone 5. 4.5"x5"x5". Sculpted by Camille Ochoa

 

So, my ceramic rolling trays and ‘bud-tainers’ that I plan to bring to you in the very near future are not quite ready. I had a set-back with my mold producer, was lacking funds to install a new kiln, made a big move during my launch to a new studio, among many things.

Prototypes. Trays and small vessels designed with a THC molecule carving. Sculpted by Camille Ochoa

Prototypes. Trays and small vessels designed with a THC molecule carving. Sculpted by Camille Ochoa

But I am so ready to get this ball rolling. I’ve been ready.  I am so excited to be in the cannabis industry and I can't wait to start going to more conventions and events. I love everything about that plant and want to produce beautiful products that celebrate this amazing industry.

So in the meantime I’ve created another, much easier to produce product, some cannabis inspired paper banners, aka papel picado.

Many different colors of papel picado are stung up in my office from the new line by Canna Reign Studios.

Many different colors of papel picado are stung up in my office from the new line by Canna Reign Studios.

My line was already on the home décor market, and I’ve always been in love with papel picado, I usually string them up around the Dia De Los Muertos holiday. This was just a natural progression, one that I love. I’m so excited to bring these to you cannabis enthusiasts out there!

But back to the topic of entrepreneurship. Are you guys still with me?

I mean (and I know you guys will get this), it can be so incredibly hard sometimes just figuring out how to use Squarespace, or how to navigate the basics in Photoshop or Quick Books, for instance. Or how the hell to focus on working on one thing at a time when my roll in this company has changed so much and will continue to do so, at an exponential rate! Breathe Camille, deep breaths, lol. But seriously, the fact is that I’ve moved up from designer and maker, to designer, maker, marketing manager, researcher, social media specialist, graphic designer, website builder-er, whew, etc.  I’m getting oddly dizzy and thirsty just thinking up this list guys, so I’m going to shut it. But you get the point. You entrepreneurs out there feel me.

It’s a beautiful struggle though. It shows me that you are out there and that you believe in yourself. So much so that you’ve decided to invest time and resources towards a thought of yours and turned it into a physical thing. And that is so powerful. Where there was once nothing, there is now something.  This is such a blessing. It means you are living somewhere in this world and things are good enough to where you can spend some time each day focusing on starting your own brand of something. Most likely, you’re in the right frame of mind and possessing some fire! It becomes a force. One that can propel you forward, make you do things like stay up late into the nights, halt your social life, spend all your savings, and constantly take giant leaps of faith. Most importantly however, it forces you to believe in yourself enough to think, "You know what, I can be self-employed".

For me, I have no formal training in business or marketing. I went to local community colleges part time while working full time in the hospitality industry to support myself. And while I was lucky enough to get to study with some incredible ceramic professors, unfortunately I never finished my ceramics degree, Which means I’m not only lacking business skills, but also some technical ceramic skills. This is a disadvantage that I struggle with daily but nevertheless, not at all one that I cannot get around.

Today, if you have an internet connection, some time and an intense desire to learn and make shit happen, there is NOTHING that can stop you. I am so grateful to all the information packed podcasts out there like EO Fire with John Lee Dumas, to Amy Porterfield, Darren Rowse, Chris M Harris (thanks for featuring my question on your podcast that one time Chris!), Andrea Ayers, Sean Wes, Anne Samoilov, and these are just some of the many people I reference on either a daily or weekly basis. These guys have helped me so much. I think I've listened to Andrea Ayers' How To Set Up Your E-Commece Site episode like 10 times while building out Canna Reign Studios. I get to consider them my personal mentors. There are also great people on Youtube killing it like Karl Taylor on the photography front, Marie Forleo on the business and motivational speaking, and too many others that I can't list here right now, but thank you all. Like Marie would say, “everything is figureoutable”. Thanks Marie. Thanks to all of you guys out there making how-to videos, posting blog articles, hosting Facebook Live sessions for us. It is because of all of your endless love towards your fellow human beings that you’ve poured yourselves into creating all this valuable content that has impacted so many of us. That is lifting us up and moving us forward.

John Lee Dumas interviews the biggest bigshots and asks them the best questioons, like what was their worst entrepreneural moments. Also a good one to follow on Snapchat.

John Lee Dumas interviews the biggest bigshots and asks them the best questioons, like what was their worst entrepreneural moments. Also a good one to follow on Snapchat.

Marie Forleo produces with such great videos via Marie TV, which I follow along on You Tube. She is so inspiring and has so much love for what she does. You can follow her videos, read her newsletters, and even sign up for their B-School, (which I'm planning to do this year) which is only open for enrollment once a year.

Marie Forleo produces with such great videos via Marie TV, which I follow along on You Tube. She is so inspiring and has so much love for what she does. You can follow her videos, read her newsletters, and even sign up for their B-School, (which I'm planning to do this year) which is only open for enrollment once a year.

I absolutely cannot forget to mention the authors. I just finished reading The 10X Rule by Grant Cardone

Grant is amazing. He has a lot of energy, and is unapologetic about nbeing at the top of his game. If you haven't read his books, I think The 10 X Rule is the best one.

Grant is amazing. He has a lot of energy, and is unapologetic about nbeing at the top of his game. If you haven't read his books, I think The 10 X Rule is the best one.

and I am so fired up! It’s all about what it really takes to succeed in today’s marketplace. It’s almost as if he gives you permission to be relentless and obsessed in order to be efficient. Steven Pressfield’s The War Of Art has changed me, down to my core, and Greg McKeown’s Essentialism has taught me how to get major shit done in a day.  And where would any of us be without Napolean Hill’s Think And Grow Rich? I mean really. Thank you, thank you, thank you a thousand times.

That is all for now. Thank you for reading, and I will be back next time with the story of how Canna Reign got it’s lovely logo design.

Sneak peak at what will be featured in my next post, logo designs are no joke!

Sneak peak at what will be featured in my next post, logo designs are no joke!

 

 

 

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